While the bright shiny apps like Twitter and Facebook are getting all the buzz these days, we’re still getting and reading email. Although social media and mobile are cutting into email’s terrain and numbers, marketers are still using email with some companies now integrating email with social media campaigns, thereby extending the reach of email content into new markets
In this recent emailINSIDER post by George Bilbrey, president of Return Path, he lays out his arguments on why we should remain bullish on email and includes some trends for the future such as the Mozilla Raindrop project and Yahoo’s recent changes.
